Saturday, December 7, 2013

Field Journal #10 - Home Publishing


Adobe Software is some of the most powerful, and intuitive software out there. Over the past few years, my husband has taken on some marketing responsibilities for the non profit that he works at. He has absolutely NO MARKETING EXPERIENCE, yet with Adobe InDesign, he was able to create bright, colorful, and attractive flyers for his programs. All it took was a little understanding of how the software worked, and the time and patience to interact with the software.
Along with this class, I'm also taking a photo editing class which relies heavily on Adobe Photoshop. Again, a photography background is not necessary to create dramatic photos. A simple cell phone photo can be altered into a work of art if you have the time to understand the software.
Adobe, along with many other home publishing software makers, have made in home design simpler and more accessible to the masses. There was a time when designing t-shirts, invitations, or calendars meant paying a designer thousands of dollars. Not anymore. However, the price of the software can be an arm and a leg in itself. 


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