Living
in the South Bay, I've never really had to deal much with Parking Garages.
There's always plenty of parking spots in the "parking lot", or spots
along the curb. However, whenever I visit larger cities, such as San Francisco,
street parking, or lot parking, seems to be less of an option, and large
parking garages eventually end up being the only choice for parking.
Parking
garages are not friendly places, especially when spots are at a premium. I find
that many people often ignore traffic signs, or directionality just to get to
an open spot. And with the Holiday Shopping Season right around the corner, I
dread the idea of entering a public parking garage.
That
is, until I noticed some really cool graphics that started to pop up in larger
garages. I thought it was a stroke of genius. Large lettering, painted on the
walls and concrete in a style where if seen up close, it would make no sense at
all. However, from a distance, such as that of a driver in a car, the painting
clearly spells out directionality. There's no excuse of "I didn't see the
sign" or "I wasn't sure which way was up or down" anymore.
"Super graphics" like these are popping up all over.
At
first, large graphics painted or hung on walls were reserved for advertising:
underwear, athletes, brands, etc... They would stretch several stories tall,
and span the entire face of a building. There's absolutely no way a consumer
could miss that large of an advertisement.
Taking
something that was once meant as a form of art or advertising, and transforming
it into a tool for public safety shows that art and design can be extremely
flexible, and its uses are only limited by the imagination of its
creator.
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